Brand




According to a BusinessWeek Study, HP was the world's 11th most valuable brand as of 2009.

HP has many sponsorships. One well known sponsorship is Mission: SPACE in Epcot at the Walt Disney World Resort. From 1995 to 1999, and again from 2013, HP has been the shirt sponsor of Premier League club Tottenham Hotspur F.C.citation needed From 1997 to 1999 they were sponsors of Australian Football League club North Melbourne Football Club.citation needed They also sponsored the BMW Williams Formula 1 team until 2005 (a sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1. Hewlett-Packard also had the naming rights arrangement for the HP Pavilion at San Jose, home of the San Jose Sharks NHL hockey team until 2013, in which the arena's naming rights were acquired by SAP AG, renaming the arena to the SAP Center at San Jose. The company also maintains a number of corporate sponsorships in the business sector, including sponsorships of trade organisations including Fespa (print trade exhibitions), and O'Reilly Media's Velocity (web development) conference.

After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and laptops, and the "HP ProLiant" brand on Intel-architecture servers. (The "HP Pavilion" brand is used on home entertainment laptops and all home desktops.)

Tandem's "NonStop" servers are now branded as "HP Integrity NonStop".

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